TV & Cinema campaign | Sports have no pity. That's why I'm an athlete (Jonas Van De Steene)
Roses Are Blue developed a campaign for Parantee-Psylos, the Flemish sports organisation for people with a disability.
In a series of three 30" ads, each based on the sory of a Belgian Paralympic athlete, we want to make people aware of how they look at disabled athletes. Our Paralympic athletes are role models of strength and perseverance. They show us we can define ourselves by our abilities instead of our disabilities.
|Concept & Production||Roses Are Blue|
|Executive Producers||Catherine Vaes|
|Director Of Photography||Piet Deyaert|