Overview of our work

Social media campaign | #TheRealChallenge for European Union & Unicef global

Children’s Rights campaign by Roses Are Blue and Mutant agency reaches 280 million views

Nov 20 2019 marks the 30th anniversary of the Convention on the Rights of the Child (CRC30). For this occasion, the European Union and Unicef joined forces to launch an international awareness campaign, using the immensely popular social media platform: TikTok. In 4 weeks time, the campaign has amassed a staggering 280 million views and counting. The campaign was created by by Roses Are Blue and Belgian startup Mutant.
 
The Convention on the rights of the child is the most ratified human rights treaty in history. In 30 years time, a lot has been accomplished but there’s still more work to be done. EU High Representative, Federica Mogherini said at the last United Nations General Assembly (UNGA): 

"We have a responsibility together to make sure that every single child has the sense of belonging to their own community, a role to play. This empowerment is vital."

At the same time, we’re seeing the rise of opinionated millennials like Greta Thunberg. They’re living proof that children can become vocal leaders that demand change. 

To empower children even further, The European Union and Unicef launched: The Real Challenge, an international awareness campaign centered around TikTok. 

With over 500 million active users, TikTok has vastly become the world’s most popular social media platform amongst children and teens. The app allows users to film themselves and create content – often dances – to 15 or 30 second cut downs of pop songs. ‘Challenges’ are the most popular in-app activity. Kids challenge each other to replicate their dance moves. 

‘The Real Challenge’ is about something more profound. It challenges kids to replicate the real life situation of one of their peers in unjust circumstances. 

4 videos titled ‘Labour’, ‘Bully’, ‘Equals’ and ‘Family’ were used to launch The Real Challenge, depicting different aspects of children’s rights.

 

ROSES ARE BLUE  
Director & scenario Gijs Polspoel
Executive producer Robbe Demuynck
Producer Cath Hauben
DOP Jan Mestagh
Post production manager Christel Schoeffaerts
Editor TikTok films Stef Adam
Art director Caroline Verbrugghe
Styling Inger Pedersen
MUTANT AGENCY  
Creative director Odin Saillé
Client director Emilie Kino
Concept Sven Van Hooydonck & Johan Van Oeckel
Support team Alex Noten & Auke Moonen
Editor casefilm Aldo Dalla Palma

 

TV & Cinema campaign | Sports have no pity. That's why I'm an athlete (Jonas Van De Steene)

Roses Are Blue developed a campaign for Parantee-Psylos, the Flemish sports organisation for people with a disability.

In a series of three 30" ads, each based on the sory of a Belgian Paralympic athlete, we want to make people aware of how they look at disabled athletes. Our Paralympic athletes are role models of strength and perseverance. They show us we can define ourselves by our abilities instead of our disabilities. 

Concept & Production Roses Are Blue
Director Dirk Domen
Executive Producers Catherine Vaes
  Robbe Demuynck
Director Of Photography Piet Deyaert
Sound Klankwerk
Partners Parantee-Psylos
  AG Insurance
  één
  Brightfish

 

TV & Cinema campaign | Sport kent geen medelijden. Daarom ben ik atleet (Gitte Haenen)

Roses Are Blue developed a campaign for Parantee-Psylos, the Flemish sports organisation for people with a disability.

In a series of three 30" ads, each based on the sory of a Belgian Paralympic athlete, we want to make people aware of how they look at disabled athletes. Our Paralympic athletes are role models of strength and perseverance. They show us we can define ourselves by our abilities instead of our disabilities. 

Concept & Production Roses Are Blue
Director Dirk Domen
Executive Producers Catherine Vaes
  Robbe Demuynck
Director Of Photography Piet Deyaert
Sound Klankwerk
Partners Parantee-Psylos
  AG Insurance
  één
  Brightfish

 

Digital series | Father's day (VRT NU)

Roses Are Blue created three intimate portraits about fatherhood for VRT. Three inspiring men spend 24 hours with their son or daughter and talk about the ups and downs of parenting and their best moments together: Dieter Coppens and Francis (10),  Wim Lybaert and Anna (8), and Maarten Vangramberen and Felix (10). 

 

Client VRT
Director/DOP Xander Desmet
Producers Ine Vanden Eede & Jeffrey Matthys

 

Digital series | Mother's day (VRT NU)

Roses Are Blue created three intimate portraits about motherhood for VRT. Three inspiring women spend 24 hours with their son or daughter and talk about the ups and downs of parenting and their best moments together: Saartje Vandendriessche and Mille (9), Siska Schoeters and Lucien (8), and Marleen Merckx with Britt (21).

Client VRT
Director/DOP Xander Desmet
Producers Ine Vanden Eede & Jeffrey Matthys

 

Social media campaign | Radja Nainggolan for Orange

When bad boy superstar Radja Nainggolan wasn't selected to play in the 2018 World Cup and telecom operator Orange lost the sponsorship bid to its main competitor, the two teamed up for an award winning social media campaign that was noticed around the world.  

Client Orange Belgium
Agency Publicis
Creative Directors Kwint De Meyer, Willem De Wachter
Director Gijs Polspoel
DOP Bas Van Hoof

 

Online | Happy Birthday Filip & Philippe (één)

On April 15th, both King Filip and comedian Philippe Geubels celebrate their birthday. This year, they got together at the Royal Palace for cake.    

Client VRT
Director Gijs Polspoel
DOP Xander Desmet

 

TV campaign | We Want More (StuBru)

As part of a radical rebranding, radio station Studio Brussel launched a tv campaign with 5 different spots.

Roses Are Blue teamed up with the creative agency Mutant for the production. 

Client Studio Brussel
Agency Mutant
Creative Director Odin Saillé
Director Tom Willems

 

TV & cinema campaign | Sign For My Future (NL)

Sign For My Future is an initiative striving for a strong Belgian climate policy. By joining forces, civilians, companies, academic institutions and media want to mobilize the Belgian public to sign the online petition and urge our political leaders to work towards an ambitious climate plan. Sign the petition on www.signformyfuture.be

Roses Are Blue supports the initiative and created the tv & cinema campaign. 

Director Gijs Polspoel
DOP Gerd Schelfhout
Music Reinhard Vanbergen

 

TV & cinema campaign | Sign For My Future (FR)

Sign For My Future is an initiative striving for a strong Belgian climate policy. By joining forces, civilians, companies, academic institutions and media want to mobilize the Belgian public to sign the online petition and urge our political leaders to work towards an ambitious climate plan. Sign the petition on www.signformyfuture.be

Roses Are Blue supports the initiative and created the tv & cinema campaign. 

Director Gijs Polspoel
DOP Gerd Schelfhout
Music Reinhard Vanbergen

 

Down The Snow

Down The Road host Dieter Coppens and his friend Kevin travelled 2.700 kilometers from the coldest place in Europe, to the warmest. Their trip was documented daily on most VRT's tv, radio and online channels they raised 102.645€ for cancer research and Down Syndrome Flanders. You can check out the full report above and on https://www.een.be/down-the-snow/down-the-snow-het-reisverslag  

 

Director Maarten Verhulst & Xander Desmet
Client VRT

 

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